Sunday, July 13, 2008

2008 Beijing Auto Show Unveiled



As one of the fastest-growing carmakers on the planet, the Chinese automotive industry has taken an unusual approach to staging international auto shows. Like Geneva and Detroit, it has a major exhibition every year, but like the biennial events in places like Frankfurt, Paris and Tokyo, China alternates its big one between Shanghai and Beijing. This year it's Beijing's turn.

The show is a chance for not only the local makers to strut their stuff, but for other global players on hand to show both production and concept cars for both China and international markets.

The most talked about concept at Beijing is the Geely Tiger, which is also known as the Geely GT. This 2-door show car was shown without the Geely badge, leading to some speculation that the automaker has an eye to creating an upscale brand similar to Lexus or Infiniti and that the Tiger would be its flagship model. In any event, this V-6-powered 2+2 is evidence that the Chinese are catching up quickly to the rest of the world and may be a formidable player even in luxury segments.

Relying heavily on its Shanghai design studio, General Motors developed the Buick Invicta show car, which not only hints at what a future LaCrosse midsize sedan might look like, but it also underscores the importance of the Chinese market. Buick actually sells more cars there than it does in the United States. The Invicta brings back an old Buick name from the 1950s and puts it on the flanks of an ultramodern 5-passenger sedan.

Crossovers are the hottest segment in the industry today, and the Audi Q5 made its world debut at Beijing, which shows the universal appeal of these types of vehicles. While the Q5 shares some styling cues with the larger Q7, it has a healthy dollop of station wagon styling, thanks to its thinner pillars and large glass area. The Q5 is intended as a replacement for the Allroad Quattro in Audi's lineup.

Audi wasn't alone with a world debut of a production model. Its Stuttgart-based rival introduced the Mercedes-Benz GLK. This answer to the Q5 in the compact crossover segment has a more truck-oriented design theme. It is boxier, with sharp edges and offers V-6 power in both 2- and all-wheel-drive versions.

Shanghai Automotive Industry Corp. (SAIC) is a multifaceted concern with ties to GM. It also owns the tooling to the Rover 75, which it continues to build today as the Roewe 750. But like Geely, SAIC hopes to expand beyond the Chinese mainland. The new Roewe 550 is a handsome, midsize family sedan that may be the answer to those hopes. Built on a new platform, the 550 is powered by a turbocharged 1.8-liter 4-cylinder engine, which provides good performance and fuel economy.

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