Sunday, January 20, 2008

2008 Aston Martin V8 Vantage


How can our 2007 Design of the Year not be an All-Star now? Simple economics. A few of our readers (and you know who you are, even if we don't) can afford to buy any car on sale anywhere in the world, maybe even two or three of them. But most readers are pretty much like us; you have tastes that exceed your pocketbook's ability to transform desire to reality. We do not let vehicle pricing have undue influence on our decisions, but we do keep in mind that there is true value in attainability. It is not surprising that long-term dwellers on the All-Star list - early Mazda Miatas and perpetually desirable 3-series BMWs come to mind - are affordable to a wide range of our readers and ourselves.


So we love the Aston V8 less than we did last year? How could we? It is still a delight to the eye, a visceral pleasure to drive and a joy to hear in full cry.


But it is also very expensive, well beyond the means of all of us and most of you. Should the All-Star roster include only Ferrari FXX track cars, Bugatti Veyrons and Maybach limousines? We don't think so, and we believe that you don't think so either. We will never exclude a car because it costs a lot, but we will not keep it as an All-Star year after year when there are so many economically viable choices we can collectively embrace.


The Aston Martin V8 deserved its awards and accolades last year, and it merits our approval now. But it is not - it cannot be - an All-Star again this year. "Been there, done that, got the T-shirt" is a pretty profound philosophical statement if you really think about it.


All the same, we love the V8, we still want one, but we still can't have one. So it's not an All-Star this year. So there.

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