W427 supercar has increased steeply before it has even gone on sale.
HSV estimated a price of “$130,000-plus” for the 7.0-litre super-sedan when it was unveiled at the Melbourne International Motor Show in March.
Now, HSV management has revised pricing for the car, which is expected to become a collector’s item, saying it will cost somewhere between $150,000 and $170,000.
HSV managing director Scott Grant admitted to GoAuto this week that the company wanted to measure what type of price potential customers would pay, given that demand appears strong.
We are throwing out a price and testing the market acceptance for that point,” Mr Grant said, adding that HSV also had to ensure the W427 project was profitable.
“These programs have to make sense from a business point of view. We have got a substantial investment in that program. It is not going to be a high-volume car, it is going to be quite a unique car, and I think there is a place for that car in the market,” he said.more...
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